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Traffgate Review

Reading the web without overreading the name

Publishing Ethics

How to start an editorial project without implying unverified continuity.

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PE·PE-004 Publishing Ethics

Building a New Brand on an Empty Archive

Starting a publication on a domain with no verifiable past raises real ethics questions. Here is how to be honest about a blank slate.

PE·PE-003 Publishing Ethics

How to Avoid Implying False Continuity

New publications can accidentally seem like old projects. Learn wording, design, and ethical choices to prevent false continuity and build trust.

PE·PE-001 Publishing Ethics

Reusing an Abandoned Domain Responsibly

What to do when you adopt a previously used domain or start on an empty archive, with practical steps for good faith reuse.